At present, the society experiences an emerging wide range of religious functions carried\nout via the new media such as worshiping, advocating, commodifying, seeking and learning.\nReligious outreach is now executed conventionally and through the online network of\ncommunities. Information technology (IT) and media have become the revolutionary agents\nof change for religious growth and outreach, which presents a new opportunity of social\nentrepreneurship via religious activity. Not much research has been done to ascertain the\nadoption of technology in religious outreach and the state of religious outreach as an\nenterprise in the current context. This research aims to highlight how IT and the social\nmedia are used in the in religious enterprises using the Islamic religious activity of da�wah\nand the da�wah enterprise as a case. Four da�wah enterprises in Malaysia were selected for\nthe study. Interviews with the enterprise owners were conducted and a content analysis of\neach da�wah enterprise website was performed. A value chain analysis was conducted and a\nconceptual model of da�wah enterprise value chain was proposed. In addition, the findings\nobtained also revealed that the da�wah enterprises in Malaysia can be categorized into two:\nthe social enterprise and the business enterprise in which the value chain activities are\nfocused on the creation and dissemination of religious values and content. The finding of\nthis research provides some insights on the da�wah enterprise and how their IT and the\nsocial media adoption have improved their business operations.
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